NIKE CELEBRATES OPENING OF THE NIKEiD STUDIO
IN NEW YORK WITH STAR STUDDED CAST
New Studio Gives Consumers a Key to Unlock the World of Design
What:
Nike will celebrate the opening of its first NIKEID Studio at Niketown in New York City, with consumers and a number of special guests. The studio gives consumers a hands-on design experience and the power to create and personalize footwear, apparel and equipment for themselves or their friends.
Consumers will be able to schedule their own one-on-one design session, listen to music from DJ Lexi, grab some ice cream provided by Cold Stone Creamery and shop.
Why:
The NIKEiD Studio is a consumer destination for designing, personalizing and customizing Nike performance and sport culture footwear, apparel and equipment, and marks the beginning of a design community, both virtual and hands-on, for consumers to share ideas, concepts and a passion for NIKEiD.
Who:
VIPs will be on site to help celebrate the new space and create their own sneaker designs, including:
• New York Mets third baseman David Wright
• Chris Bryant, car jumper extraordinaire, discovered by The Ellen DeGeneres Show
• Legendary DJ Clark Kent
• A short performance by hip-hop artist Lil Mama
• Alternative rock band The Starting Line
• Taylor Momsen and Penn Badgley from the hit show Gossip Girl
• High School Musical star Corbin Bleu
• Alana Beard of the WNBA’s Washington Mystics
• Street BMXer Nigel Sylvester
• Olympic swimmer Cullen Jones
When:
Saturday, October 20
Media access: 10:00 a.m. – 1:00 p.m.
Consumer event: Noon – 1:00 p.m.
Where:
Niketown New York, 6 E. 57th Street, near 5th Ave.
The event will also be available on Facebook for those who cannot attend. Search NIKEiD.Studio at facebook.com.
Next Story: Chris Bryant Update
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Posted by idezntxhk zlneiphwy | November 28, 2008 10:42 PM